Salute!
Salute is a wine company whose target audience is young adults and millennials. Salute is a brand that is dedicated to promoting fun drinking experiences, while also remaining modest.
Goals
Create a brand that people want to share and experience with their friends.
Year
Spring of 2023
Salute!
Salute!
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Research was conducted by attending various functions in Italy where people were indulging in wine.
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Speaking with various locals in Florence, Italy, regarding wine branding, helped set the standard for this brand. People who were interviewed ranged between age 20-45.
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There are many classy wine brands in Europe. There are also many brands that advertise themselves as being the ‘fun’ brand, or life of the party; however, there is no brand that combines both sophistication and rowdy enjoyment.
This European wine brand encapsulates Italian lifestyle by remaining sophisticated yet, fun-loving and free.
“Salute!”
Whether you’ve had a long day in the office or a well-deserved day of rest, sit back and relax with a fresh glass of wine, and say a toast! SALUTE!
Font: AR CHRISTY
Colors: Red, Black, Grey, White
A stylish and unique font choice, paired with a set of neutral colors, and one bold color symbolizes fun and professionalism. When creating the logo, incorporating a wine glass shape and the letter S were key aspects that were taken into consideration.
Take Salute with you everywhere you go and share with your friends!
